Conners keeps top ranking in TiVo tune-in ratings
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Editor
| 16 January 2019

TiVo has released the latest in its tune-in conversion analysis from targeted audience delivery from a series of October 2018 premieres.

TiVo analysed brand-new shows that were part of Fall Premiere season across broadcast networks in October 2018 specifically. Their promotional campaigns were also analysed to gauge how much time and investment was put into each campaign per show. The PVR pioneer ranked the top four and bottom three shows, respectively that drove the highest tune-in conversion. It created a percentage for each show based on effectiveness of the promotions, using tune-in as the conversion metric.

ABC’s The Conners remained at the top of the ratings as the season progressed, driving a live tune-in conversion among promos consumed of 5.8%. This rose to 9.6% in Live+7 rankings. It was a different story for the station’s The Alec Baldwin Show, and The CW's Charmed and All American which remained in the bottom rank for conversion week over week. With 2.7%, 1.6 % and 1.2% respectively in the third wek of the month. Dancing with the Stars Juniors moved closer to the top of the seven in week three, but moved down to a lower position in week four. Episode 3 was a Halloween-themed episode, and it’s possible that the seasonal push helped drive viewership and promotional conversions.

TiVo noted that because there was little change in the positions of the seven shows premiered in October, though there were fluctuations in the conversion rates, the assumption is that viewers remained loyal to these particular shows week after week.

Ultimately, TiVo said that its latest analysis showed that the power of promotions was evident in these numbers and the tune-in conversions give content providers a snapshot of what’s possible when they invest in their campaigns and where they might invest more to drive viewership.